Maybe You Are An Expert On" Green" Funds

Category: Finance, Financial Planning.

How are you marketing your financial business, when financial advisers are commodities? We all sell them for the same price.

We all sell the same products. We all offer our clients good service. So how do we get a prospect to choose us over someone else? We all have a good handle on how to help our clients best. How to Get Prospects to Choose You. All the way up to 2002, pomegranates were rarely eaten in the US.

Well, we can all take a great lesson from how billionaires Stewart and Lynda Resnick marketed over hundred acres of unwanted pomegranates. Less than one in 20 had ever bought a pomegranate, and most of those people use them for decorations instead of eating them. They had lots of a fruit that very few people wanted. So the Resnick s had a problem. So what did they do? Five years ago, they began selling their pomegranates as juice in unique double bulb bottles, at four dollars a bottle. They created a fantastic USP.

It was a smash hit! How? They took a fruit from utter obscurity to charging four dollars a bottle and have people buying it by the case. They simply did their homework. I don t know if you ve tasted it, but the stuff is awful. They framed the pomegranate juice as the healthiest drink available to the US public.

The Resnick s flooded the market with information about how healthy pomegranate juice was. You name it. It cures heart disease, ED and more. Pomegranate cured it. So what can you learn from this example? It became the new, must have" super food" . Go out and give advice that is the completely opposite of what everyone else is providing in your industry?

Unfortunately, that is probably not an option. Yes, if you can. The advice the financial industry gives, is generally very good advice. All fruits are good for you. But let s think about this for a second. You can find the" super food" characteristics in any type of fruit. So, here s what you should be doing now.

All the Resnicks did with pomegranate, was showcase pomegranate s particular attributes, versus trying to be the" me too" of fruits. How to Find Your Unique Selling Proposition. Maybe you are an expert on" green" funds. You need to find the thing that makes you better than your competitors. Maybe you re an expert on the stocks of companies run by women. Maybe you are an expert on the retirement plans of a large corporation in your city.

Maybe you understand the need for financial planning for families with special needs. Maybe you re an expert on Medicare part D. You may not require a whole heck of a lot more research than you ve already done. There s a high likelihood, you are already an expert on a particular topic. Sit down and figure out what it is that you know more about, than your competition. Write articles and submit them to targeted print and online publication. It doesn t matter what it is, just become an expert. 3 Ways to Become an Expert and Gain Instant Celebrity Status.

For submitting articles to the top websites, ezines and article directories, I recommend using PR Leads Article Marketing Experts. BroadcastYourArticles. com. They also have a great A to Z product that will teach you how to write articles at www. Issue press releases to your local paper, radio and TV stations. Make sure groups that may be interested in your expertise know that you and your expertise exists. You can also submit press releases online using services like PublicRelationsSoftware. com.

By being the expert on any issue, you tell your prospects that you are different from your competition. Your Next Steps. You give both your clients and prospects something to hold onto, a handhold that describes who you are as a financial planner. Take a hard look at your practice and ask yourself the question, "Why would someone work with me, versus my competitor? " If you don t have a very specific answer to this question, you are doomed to mediocrity. You re always going to be spending money on marketing. You are always going to be looking for your next client.

You re always going to be losing some of your clients to competitors. When you are an expert people seek you out, rather than you endlessly seeking them out. The only way off, the gerbil wheel is to become an expert. Don t you think, it s time to make yourself into an expert so you can lock- in your difference and bury your competition?

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